College or University Program
These programs focus on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public and prepares students to function as public relations assistants, technicians, and managers. They include courses in public relations theory, related principles of advertising, marketing, and journalism, message/image design, image management, special event management, media relations, community relations, public affairs, and internal communications.
Institutions providing this program
- Public Relations - Advanced Certificate
- Public Relations - Bachelor
- Public Relations - Master