Advertising, Marketing, and Public Relations Managers

(NOC 0124)

in All Management

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of organizations and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They work for businesses, government departments, and advertising, marketing and public relations firms or consulting companies.

Job Outlook

Average

Read more

  • Estimate Decline sharply employment change, 2019-2021
  • Estimate 10 openings due to growth and retirements, 2018-2020
  • Estimate High rate of unemployment in 2019

Compared to: All Management

  • Estimate -245 employment change, 2019-2021
  • Estimate 3210 openings due to growth and retirements, 2018-2020
  • Estimate rate of unemployment not available for these occupation.

The employment outlook over the next few years for this occupational group is “average”, which indicates the chances of a qualified individual finding work is comparable to the average for all occupations in Nova Scotia. This is a fairly large occupation in Nova Scotia so job opportunities occur fairly regularly. The number employed in this occupation is expected to decline moderately over the next few years, which will likely limit the number of new opportunities available. With a moderate percent of workers being 55 years of age and older, retirements are expected to contribute somewhat to employment opportunities over the coming years. Advertising, Marketing, and Other Public Relations Managers most commonly work full-time hours.

The median employment income for 68% of Advertising, Marketing, and Other Public Relations Managers who worked full-time, year-round in 2015 was $73,177. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)

Hourly Pay

N/A

Minimum

N/A

Median

N/A

Maximum

Annual Pay

$15,131

Minimum

$66,832

Median

$119,775

Maximum

Compared to: All Management

Hourly Pay

$16.70

Minimum

$45.17

Median

$58.17

Maximum

Annual Pay

$10,632

Minimum

$55,002

Median

$124,014

Maximum

About the job

Nature of work

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of organizations and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They work for businesses, government departments, and advertising, marketing and public relations firms or consulting companies.

Job duties

Managers in this group:

  • Advertising managers manage the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers establish distribution networks for products and services, start market research studies and analyze their findings, help develop products, and direct and evaluate the marketing strategies of organizations.
  • Public relations managers direct and evaluate organizations and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations.
  • E-business marketing managers manage the design, development and maintenance of Internet, Intranet, and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.

Sample job titles

  • advertising director
  • advertising manager
  • communications director
  • e-business manager
  • fundraising campaign manager
  • internet communications manager
  • marketing manager
  • media relations director
  • promotions manager
  • public relations director
  • sales and marketing manager
  • web communications manager
  • web marketing manager

Skills

You need strong leadership qualities and an ability to motivate others. You need excellent organizational, problem-solving, planning, and decision-making skills. You must have confidence and initiative, and you need excellent communication and interpersonal skills.

Job requirements

Advertising and public relations managers:

  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
  • and several years of experience in an advertising, public relations or communications officer position or in a related field.

Marketing managers:

  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
  • and several years of experience as a sales, marketing or public relations representative or in a related field.

E-business managers:

  • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services
  • and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content.

Other considerations

Movement to senior management positions is possible with experience.

By the numbers

Quick look

1,095

employed in 2016

92.2%

employed full-time

6.8%

self employed

58.9%
Icons/female Created with Sketch.
41.1%
Icons/male Created with Sketch.
43.9

median age

Compared to: All Management

44,250

employed in 2016

91.2%

employed full-time

18.9%

self employed

40.5%
Icons/female Created with Sketch.
59.5%
Icons/male Created with Sketch.
48.7

median age

Where will I likely work?

76.4%

Halifax

7.3%

Annapolis Valley

6.8%

North Shore

5.0%

Southern

4.5%

Cape Breton

Compared to: All NS Occupations

47.0%

Halifax

15.6%

North Shore

12.9%

Annapolis Valley

12.7%

Cape Breton

11.8%

Southern

Top Industries of Employment

23.1%

Professional, scientific and technical services

11.1%

Information and cultural industries

10.6%

Public administration

9.0%

Retail trade

8.5%

Manufacturing

What is the age of Employment?

28.0%

45-54

27.0%

35-44

22.0%

25-34

16.0%

55-64

5.0%

15-24

3.0%

65+

Compared to: All Management

30.7%

45-54

23.1%

35-44

21.7%

55-64

14.0%

25-34

7.8%

65+

Top levels of education

49.5%

Bachelor

$66,875 median annual income
17.3%

College Diploma

$72,834 median annual income
15.5%

Master

$69,940 median annual income
12.7%

High school

$28,285 median annual income
1.4%

Apprenticeship

N/A

Compared to: All Management

27.2%

Bachelor

$71,875 median annual income
23.8%

High school

$42,294 median annual income
20.4%

College Diploma

$50,256 median annual income
9.1%

Master

$93,261 median annual income
7.2%

Apprenticeship

$44,396 median annual income

Education & training

Advertising

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. These programs include courses in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

Institutions providing this program

Nova Scotia Community College - Ivany Campus

80 Mawiomi Place

Dartmouth, NS B2Y 0A5

(902) 491-1100

Business administration and management - General

This program may be offered at the college, trades, or university level.

This instructional program class includes any program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. These programs include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.

Institutions providing this program

Maritime Business College

800 Sackville Drive

Lower Sackville, NS B4E 1R8

(902) 463-6700

Academy of Learning Career College - Halifax

6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre

Halifax, NS B3L 4P1

(902) 455-3395

Acadia University

15 University Avenue

Wolfville, NS B4P 2R6

(902) 542-2201

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

Universite Sainte-Anne

Siège Social: 1695, Route 1

Pointe-de-l'Église, NS B0W 1M0

(902) 769-2114

St. Francis Xavier University

PO Box 5000

Antigonish, NS B2G 2W5

(902) 867-2219

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Nova Scotia Community College - Annapolis Valley Campus

50 Elliott Road

Middleton, NS B0S 1M0

(902) 825-3491

Nova Scotia Community College - Cumberland Campus

PO Box 550, 1 Main Street

Springhill, NS B0M 1X0

(902) 597-3737

Nova Scotia Community College - Burridge Campus

372 Pleasant Street

Yarmouth, NS B5A 2L2

(902) 742-3501

Nova Scotia Community College - Kingstec Campus

236 Belcher Street

Kentville, NS B4N 0A6

(902) 678-7341

Nova Scotia Community College - Lunenburg Campus

75 High Street

Bridgewater, NS B4V 1V8

(902) 543-4608

Nova Scotia Community College - Pictou Campus & School of Fisheries

PO Box 820, 39 Acadia Avenue

Stellarton, NS B0K 1S0

(902) 752-2002

Nova Scotia Community College - Strait Area Campus & Nautical Institute

226 Reeves Street

Port Hawkesbury, NS B9A 2A2

(902) 625-2380

Nova Scotia Community College - Marconi Campus

PO Box 1042, 1240 Grand Lake Road

Sydney, NS B1P 6J7

(902) 563-2450

Nova Scotia Community College - Truro Campus

36 Arthur Street

Truro, NS B2N 1X5

(902) 893-5385

Nova Scotia Community College - Ivany Campus

80 Mawiomi Place

Dartmouth, NS B2Y 0A5

(902) 491-1100

Nova Scotia Community College - Online Learning

Unit 37, 115 Chain Lake Drive

Halifax, NS B3S 1B3

(877) 491-6774

Business/commerce - General

This program may be offered at the college, trades, or university level.

This instructional program class includes any program that focuses on the general study of business, including the processes of interchanging goods and services (buying, selling and producing), business organization, and accounting as used in profit-making and non-profit public and private institutions and agencies. The program prepares individuals to apply business principles and techniques in various occupational settings.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

University of King's College

6350 Coburg Road

Halifax, NS B3H 2A1

(902) 422-1271

Universite Sainte-Anne

Siège Social: 1695, Route 1

Pointe-de-l'Église, NS B0W 1M0

(902) 769-2114

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Communication, general

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on the comprehensive study of communication, and that spans the study of mass communication/media studies, old and new media technologies, social and political applications, and speech communication and rhetoric. These programs include courses in interpersonal, group, organizational, and intercultural communication; theories of communication; critical thinking, argumentation, and persuasion; written communication; printed, electronic, and digital media; rhetorical tradition and criticism; media, society, and culture; consequences and effects of mass media; media social science and criticism; and quantitative and qualitative methods of inquiry.

Institutions providing this program

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Digital communication and media/multimedia

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on the development, use, and regulation of new electronic communication technologies using computer applications and that prepares individuals to function as developers and managers of digital communications media. These programs include courses in the principles of computers and telecommunications technologies and processes; design and development of digital communications; marketing and distribution; digital communications regulation, law, and policy; the study of human interaction with, and use of, digital media; and emerging trends and issues.

Institutions providing this program

Eastern College - Halifax

6940 Mumford Road, Suite 111

Halifax, NS B3L 0B7

(902) 423-3933

E-commerce/electronic commerce

This program is typically offered at the college or university level.

This instructional program class includes any program that prepares individuals to plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet. These programs include courses in business administration, information technology, information resources management, web design, computer and Internet law and policy, computer privacy and security, e-trading, insurance, electronic marketing, investment capital planning, enterprise operations, personnel supervision, contracting, and product and service networking.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Health communication

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on how people, individually and collectively, understand and accommodate to health and illness and the role of communication and media in shaping professional health care messages and public acceptance of these messages. These programs include courses in the development and use of health-related and care-related messages and media; the goals and strategies of health care promotion; relationships, roles, situations, and social structures in the context of health maintenance and promotion; and applications to disease prevention, health advocacy, and communications concerning treatments.

Institutions providing this program

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

International and intercultural communication

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on the specialized knowledge and skills needed for effective communication in the international community and among people of different cultures; and that prepares individuals to function at the national and international levels as journalists, public relations specialists, travel industry representatives, intercultural trainers, and/or foreign service officers. These programs include courses in journalism, communications, intercultural and international relations, marketing and public relations, and global communications policy.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Journalism - General

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers. These programs include courses in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

University of King's College

6350 Coburg Road

Halifax, NS B3H 2A1

(902) 422-1271

Marketing/marketing management - General

This program is typically offered at the college or university level.

This instructional program class includes any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Institutions providing this program

Acadia University

15 University Avenue

Wolfville, NS B4P 2R6

(902) 542-2201

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

St. Francis Xavier University

PO Box 5000

Antigonish, NS B2G 2W5

(902) 867-2219

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Public relations/image management

This program is typically offered at the college or university level.

This instructional program class includes any program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. These programs include courses in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

Institutions providing this program

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

Nova Scotia Community College - Ivany Campus

80 Mawiomi Place

Dartmouth, NS B2Y 0A5

(902) 491-1100

Tourism and travel services marketing operations

This program is typically offered at the trades/college level.

This instructional program class includes any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.

Institutions providing this program

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Web page, digital/multimedia and information resources design

This program may be offered at the college, trades, or university level.

This instructional program class includes any program that prepares individuals to apply HTML, XML, Javascript, graphics applications, and other authoring tools to the design, editing, and publishing (launching) of documents, images, graphics, sound, and multimedia products on the World Wide Web. These programs include courses in Internet theory; web page standards and policies; elements of web page design; user interfaces; vector tools; special effects; interactive and multimedia components; search engines; navigation; morphing; e-commerce tools; and emerging web technologies.

Institutions providing this program

Academy of Learning Career College - Halifax

6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre

Halifax, NS B3L 4P1

(902) 455-3395

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Nova Scotia Community College - Institute of Technology Campus

5685 Leeds Street

Halifax, NS B3K 2T3

(902) 491-6722

Nova Scotia Community College - Truro Campus

36 Arthur Street

Truro, NS B2N 1X5

(902) 893-5385

Employment requirements & contacts

No regulating bodies were found under this occupation profile

Contacts

Canadian Institute of Management - Maritimes
PO Box 463
Port Williams, NS B0P 1T0
Tel: (902) 670-0746 
Canadian Public Relations Society
Suite 346, 4195 Dundas Street West
Toronto, ON M8X 1Y4
Tel: (416) 239-7034
Fax: (416) 239-1076

Additional resources

There are no additional resources for this occupation.

Job postings

There are currently no job postings for this occupation.