Advertising, Marketing, and Public Relations Managers

(NOC 0124)

in All Management

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of organizations and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They work for businesses, government departments, and advertising, marketing and public relations firms or consulting companies.

Job Outlook

Average

Read more

  • Estimate Decline sharply employment change, 2019-2021
  • Estimate 10 openings due to growth and retirements, 2018-2020
  • Estimate High rate of unemployment in 2019

Compared to: All Management

  • Estimate -245 employment change, 2019-2021
  • Estimate 3210 openings due to growth and retirements, 2018-2020
  • Estimate rate of unemployment not available for these occupation.

The employment outlook over the next few years for this occupational group is “average”, which indicates the chances of a qualified individual finding work is comparable to the average for all occupations in Nova Scotia. This is a fairly large occupation in Nova Scotia so job opportunities occur fairly regularly. The number employed in this occupation is expected to decline moderately over the next few years, which will likely limit the number of new opportunities available. With a moderate percent of workers being 55 years of age and older, retirements are expected to contribute somewhat to employment opportunities over the coming years. Advertising, Marketing, and Other Public Relations Managers most commonly work full-time hours.

The median employment income for 68% of Advertising, Marketing, and Other Public Relations Managers who worked full-time, year-round in 2015 was $73,177. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)

Hourly Pay

N/A

Minimum

N/A

Median

N/A

Maximum

Annual Pay

$15,131

Minimum

$66,832

Median

$119,775

Maximum

Compared to: All Management

Hourly Pay

$16.70

Minimum

$45.17

Median

$58.17

Maximum

Annual Pay

$10,632

Minimum

$55,002

Median

$124,014

Maximum

About the job

Nature of work

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of organizations and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They work for businesses, government departments, and advertising, marketing and public relations firms or consulting companies.

Job duties

Managers in this group:

  • Advertising managers manage the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers establish distribution networks for products and services, start market research studies and analyze their findings, help develop products, and direct and evaluate the marketing strategies of organizations.
  • Public relations managers direct and evaluate organizations and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations.
  • E-business marketing managers manage the design, development and maintenance of Internet, Intranet, and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.

Sample job titles

  • advertising director
  • advertising manager
  • communications director
  • e-business manager
  • fundraising campaign manager
  • internet communications manager
  • marketing manager
  • media relations director
  • promotions manager
  • public relations director
  • sales and marketing manager
  • web communications manager
  • web marketing manager

Skills

You need strong leadership qualities and an ability to motivate others. You need excellent organizational, problem-solving, planning, and decision-making skills. You must have confidence and initiative, and you need excellent communication and interpersonal skills.

Job requirements

Advertising and public relations managers:

  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
  • and several years of experience in an advertising, public relations or communications officer position or in a related field.

Marketing managers:

  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
  • and several years of experience as a sales, marketing or public relations representative or in a related field.

E-business managers:

  • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services
  • and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content.

Other considerations

Movement to senior management positions is possible with experience.

By the numbers

Quick look

1,095

employed in 2016

92.2%

employed full-time

6.8%

self employed

58.9%
Icons/female Created with Sketch.
41.1%
Icons/male Created with Sketch.
43.9

median age

Compared to: All Management

44,250

employed in 2016

91.2%

employed full-time

18.9%

self employed

40.5%
Icons/female Created with Sketch.
59.5%
Icons/male Created with Sketch.
48.7

median age

Where will I likely work?

76.4%

Halifax

7.3%

Annapolis Valley

6.8%

North Shore

5.0%

Southern

4.5%

Cape Breton

Compared to: All NS Occupations

47.0%

Halifax

15.6%

North Shore

12.9%

Annapolis Valley

12.7%

Cape Breton

11.8%

Southern

Top Industries of Employment

23.1%

Professional, scientific and technical services

11.1%

Information and cultural industries

10.6%

Public administration

9.0%

Retail trade

8.5%

Manufacturing

What is the age of Employment?

28.0%

45-54

27.0%

35-44

22.0%

25-34

16.0%

55-64

5.0%

15-24

3.0%

65+

Compared to: All Management

30.7%

45-54

23.1%

35-44

21.7%

55-64

14.0%

25-34

7.8%

65+

Top levels of education

49.5%

Bachelor

$66,875 median annual income
17.3%

College Diploma

$72,834 median annual income
15.5%

Master

$69,940 median annual income
12.7%

High school

$28,285 median annual income
1.4%

Trade Certification

N/A

Compared to: All Management

27.2%

Bachelor

$71,875 median annual income
23.8%

High school

$42,294 median annual income
20.4%

College Diploma

$50,256 median annual income
9.1%

Master

$93,261 median annual income
7.2%

Trade Certification

$44,396 median annual income

Education & training

Advertising

College or University Program

These programs focus on creating, implementing, transmitting, and evaluating commercial messages in various media intended to promote and sell products, services, and brands and prepares students to function as advertising assistants, technicians, and managers. They include courses in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

Institutions providing this program

Nova Scotia Community College - Ivany Campus

Dartmouth, NS

Business Administration and Management

College, Trades, or University Program

These programs prepare students to plan, organize, direct, and control the functions and processes of a firm or organization. They include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.

Institutions providing this program

Maritime Business College

Lower Sackville, NS

Academy of Learning Career College - Halifax

Halifax, NS

Acadia University

Wolfville, NS

Dalhousie University

Halifax, NS

Mount Saint Vincent University

Halifax, NS

Universite Sainte-Anne

Pointe-de-l'Église, NS

St. Francis Xavier University

Antigonish, NS

Saint Mary's University

Halifax, NS

Cape Breton University

Sydney, NS

Dalhousie University Faculty of Agriculture

Truro, NS

Nova Scotia Community College - Annapolis Valley Campus

Middleton, NS

Nova Scotia Community College - Cumberland Campus

Springhill, NS

Nova Scotia Community College - Burridge Campus

Yarmouth, NS

Nova Scotia Community College - Kingstec Campus

Kentville, NS

Nova Scotia Community College - Lunenburg Campus

Bridgewater, NS

Nova Scotia Community College - Pictou Campus & School of Fisheries

Stellarton, NS

Nova Scotia Community College - Strait Area Campus & Nautical Institute

Port Hawkesbury, NS

Nova Scotia Community College - Marconi Campus

Sydney, NS

Nova Scotia Community College - Truro Campus

Truro, NS

Nova Scotia Community College - Ivany Campus

Dartmouth, NS

Nova Scotia Community College - Online Learning

Various, NS

Business/Commerce

College, Trades, or University Program

These programs focus on the general study of business, including the processes of interchanging goods and services (buying, selling and producing), business organization, and accounting as used in profit-making and non-profit public and private institutions and agencies. They prepare students to apply business principles and techniques in various occupational settings.

Institutions providing this program

Dalhousie University

Halifax, NS

University of King's College

Halifax, NS

Universite Sainte-Anne

Pointe-de-l'Église, NS

Saint Mary's University

Halifax, NS

Communications and Media Studies

College or University Program

These programs focus on the study of communications mass communication/media studies, old and new media technologies, social and political applications, and speech communication and rhetoric. They include courses in interpersonal, group, organizational, and intercultural communication, theories of communication, critical thinking, argumentation, and persuasion, written communication, print, electronic, and digital media, rhetorical tradition and criticism, media, society, and culture, consequences and effects of mass media, media social science and criticism, and quantitative and qualitative methods of inquiry.

Institutions providing this program

Mount Saint Vincent University

Halifax, NS

Cape Breton University

Sydney, NS

Digital Communication and Media

College or University Program

These programs focus on developing, using, and regulating new electronic communication technologies using computer applications and prepares students to function as developers and managers of digital communications media. They include courses in the principles of computers and telecommunications technologies and processes, design and development of digital communications, marketing and distribution, digital communications regulation, law, and policy, the study of human interaction with, and use of, digital media, and emerging trends and issues.

Institutions providing this program

Eastern College - Halifax

Halifax, NS

E-commerce/Electronic Commerce

College or University Program

These programs prepare students to plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet. They include courses in business administration, information technology, information resources management, web design, computer and Internet law and policy, computer privacy and security, e-trading, insurance, electronic marketing, investment capital planning, enterprise operations, personnel supervision, contracting, and product and service networking.

Institutions providing this program

Dalhousie University

Halifax, NS

English Professional, Technical, Business, and Scientific Writing

College or University Program

These programs focus on professional, technical, business, and scientific writing and that prepare students for academic positions or for professional careers as writers, editors, researchers, and related careers in business, government, non-profits, and the professions. They include courses in theories of rhetoric, writing, and digital literacy, document design, production, and management, visual rhetoric and multimedia composition, documentation development, usability testing, web writing, and publishing in print and electronic media.

Institutions providing this program

Dalhousie University

Halifax, NS

Health Communication

College or University Program

These programs focus on how people, individually and collectively, understand and accommodate to health and illness and the role of communication and media in shaping professional health care messages and public acceptance of these messages. They include courses in developing and using health-related and care-related messages and media, the goals and strategies of health care promotion, relationships, roles, situations, and social structures in the context of health maintenance and promotion, and applications to disease prevention, health advocacy, and communications concerning treatments.

Institutions providing this program

Mount Saint Vincent University

Halifax, NS

International and Intercultural Communication

College or University Program

These programs focus on the specialized knowledge and skills needed for effective communication in the international community and among people of different cultures and prepares students to function at the national and international levels as journalists, public relations specialists, travel industry representatives, intercultural trainers, and/or foreign service officers. They include courses in journalism, communications, intercultural and international relations, marketing and public relations, and global communications policy.

Institutions providing this program

Dalhousie University

Halifax, NS

Journalism

College or University Program

These programs focus on the theory and practice of gathering, processing, and delivering news and that prepares students to be professional print journalists, news editors, and news managers. They include courses in news writing and editing, reporting, photojournalism, layout and graphic design, journalism law and policy, professional standards and ethics, research methods, and journalism history and criticism.

Institutions providing this program

Dalhousie University

Halifax, NS

University of King's College

Halifax, NS

Marketing/Marketing Management

College or University Program

These programs prepare students to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. They include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Institutions providing this program

Acadia University

Wolfville, NS

Dalhousie University

Halifax, NS

Mount Saint Vincent University

Halifax, NS

St. Francis Xavier University

Antigonish, NS

Saint Mary's University

Halifax, NS

Cape Breton University

Sydney, NS

Public Relations

College or University Program

These programs focus on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public and prepares students to function as public relations assistants, technicians, and managers. They include courses in public relations theory, related principles of advertising, marketing, and journalism, message/image design, image management, special event management, media relations, community relations, public affairs, and internal communications.

Institutions providing this program

Mount Saint Vincent University

Halifax, NS

Nova Scotia Community College - Ivany Campus

Dartmouth, NS

Web Page, Digital/Multimedia, and Information Resources Design

College, Trades, or University Program

These programs apply HTML, XML, Javascript, graphics applications, and other authoring tools to the design, editing, and publishing (launching) of documents, images, graphics, sound, and multimedia products on the World Wide Web. They include courses in Internet theory, web page standards and policies, elements of web page design, user interfaces, vector tools, special effects, interactive and multimedia components, search engines, navigation, morphing, e-commerce tools, and emerging web technologies.

Institutions providing this program

Academy of Learning Career College - Halifax

Halifax, NS

Dalhousie University

Halifax, NS

Nova Scotia Community College - Institute of Technology Campus

Halifax, NS

Nova Scotia Community College - Truro Campus

Truro, NS

Employment requirements & contacts

No regulating bodies were found under this occupation profile

Contacts

Canadian Institute of Management - Maritimes
Various, NS
Canadian Public Relations Society
Toronto, ON

Additional resources

There are no additional resources for this occupation.