Advertising, Marketing, and Public Relations Managers
(NOC 0124)
in All ManagementAdvertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of organizations and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They work for businesses, government departments, and advertising, marketing and public relations firms or consulting companies.
Job Outlook
Average
Read more
Compared to: All Management
Hourly Pay
$26.44
Minimum$51.28
Median$68.68
MaximumAnnual Pay
$15,131
Minimum$66,832
Median$119,775
MaximumCompared to: All Management
Hourly Pay
$22.50
Minimum$43.80
Median$66.20
MaximumAnnual Pay
$10,632
Minimum$55,002
Median$124,014
MaximumAbout the job
Nature of work
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of organizations and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They work for businesses, government departments, and advertising, marketing and public relations firms or consulting companies.
Job duties
Managers in this group:
- Advertising managers manage the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
- Marketing managers establish distribution networks for products and services, start market research studies and analyze their findings, help develop products, and direct and evaluate the marketing strategies of organizations.
- Public relations managers direct and evaluate organizations and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations.
- E-business marketing managers manage the design, development and maintenance of Internet, Intranet, and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.
Sample job titles
- advertising director
- advertising manager
- communications director
- e-business manager
- fundraising campaign manager
- internet communications manager
- marketing manager
- media relations director
- promotions manager
- public relations director
- sales and marketing manager
- web communications manager
- web marketing manager
Skills
- You need strong leadership qualities and an ability to motivate others. You need excellent organizational, problem-solving, planning, and decision-making skills. You must have confidence and initiative, and you need excellent communication and interpersonal skills.
Job requirements
- Array
- Array
- Array
Other considerations
- Movement to senior management positions is possible with experience.
By the numbers
Quick look
employed in 2016
employed full-time
self employed
median age
Compared to: All Management
employed in 2016
employed full-time
self employed
median age
Where will I likely work?
Halifax
$66,927 median annual incomeAnnapolis Valley
$52,623 median annual incomeNorth Shore
$79,873 median annual incomeSouthern
$70,874 median annual incomeCape Breton
$47,041 median annual incomeCompared to: All NS Occupations
Halifax
North Shore
Annapolis Valley
Cape Breton
Southern
Top Industries of Employment
Professional, scientific and technical services
Information and cultural industries
Public administration
Retail trade
Manufacturing
What is the age of Employment?
45-54
35-44
25-34
55-64
15-24
65+
Compared to: All Management
45-54
35-44
55-64
25-34
65+
Top levels of education
Bachelor
$66,875 median annual incomeCollege Diploma
$72,834 median annual incomeMaster
$69,940 median annual incomeHigh school
$28,285 median annual incomeTrade Certification
N/ACompared to: All Management
Bachelor
$71,875 median annual incomeHigh school
$42,294 median annual incomeCollege Diploma
$50,256 median annual incomeMaster
$93,261 median annual incomeTrade Certification
$44,396 median annual incomeEducation & training
Advertising
College or University ProgramThese programs focus on creating, implementing, transmitting, and evaluating commercial messages in various media intended to promote and sell products, services, and brands and prepares students to function as advertising assistants, technicians, and managers. They include courses in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
Institutions providing this program
Various, NS
Business Administration and Management
College, Trades, or University ProgramThese programs prepare students to plan, organize, direct, and control the functions and processes of a firm or organization. They include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.
Institutions providing this program
Lower Sackville, NS
Halifax, NS
Wolfville, NS
Sydney, NS
Truro, NS
Various, NS
Business/Commerce
College, Trades, or University ProgramThese programs focus on the general study of business, including the processes of interchanging goods and services (buying, selling and producing), business organization, and accounting as used in profit-making and non-profit public and private institutions and agencies. They prepare students to apply business principles and techniques in various occupational settings.
Institutions providing this program
Communications and Media Studies
College or University ProgramThese programs focus on the study of communications mass communication/media studies, old and new media technologies, social and political applications, and speech communication and rhetoric. They include courses in interpersonal, group, organizational, and intercultural communication, theories of communication, critical thinking, argumentation, and persuasion, written communication, print, electronic, and digital media, rhetorical tradition and criticism, media, society, and culture, consequences and effects of mass media, media social science and criticism, and quantitative and qualitative methods of inquiry.
Institutions providing this program
Sydney, NS
Digital Communication and Media
College or University ProgramThese programs focus on developing, using, and regulating new electronic communication technologies using computer applications and prepares students to function as developers and managers of digital communications media. They include courses in the principles of computers and telecommunications technologies and processes, design and development of digital communications, marketing and distribution, digital communications regulation, law, and policy, the study of human interaction with, and use of, digital media, and emerging trends and issues.
Institutions providing this program
Halifax, NS
E-commerce/Electronic Commerce
College or University ProgramThese programs prepare students to plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet. They include courses in business administration, information technology, information resources management, web design, computer and Internet law and policy, computer privacy and security, e-trading, insurance, electronic marketing, investment capital planning, enterprise operations, personnel supervision, contracting, and product and service networking.
Institutions providing this program
English Professional, Technical, Business, and Scientific Writing
College or University ProgramThese programs focus on professional, technical, business, and scientific writing and that prepare students for academic positions or for professional careers as writers, editors, researchers, and related careers in business, government, non-profits, and the professions. They include courses in theories of rhetoric, writing, and digital literacy, document design, production, and management, visual rhetoric and multimedia composition, documentation development, usability testing, web writing, and publishing in print and electronic media.
Institutions providing this program
Health Communication
College or University ProgramThese programs focus on how people, individually and collectively, understand and accommodate to health and illness and the role of communication and media in shaping professional health care messages and public acceptance of these messages. They include courses in developing and using health-related and care-related messages and media, the goals and strategies of health care promotion, relationships, roles, situations, and social structures in the context of health maintenance and promotion, and applications to disease prevention, health advocacy, and communications concerning treatments.
Institutions providing this program
International and Intercultural Communication
College or University ProgramThese programs focus on the specialized knowledge and skills needed for effective communication in the international community and among people of different cultures and prepares students to function at the national and international levels as journalists, public relations specialists, travel industry representatives, intercultural trainers, and/or foreign service officers. They include courses in journalism, communications, intercultural and international relations, marketing and public relations, and global communications policy.
Institutions providing this program
Journalism
College or University ProgramThese programs focus on the theory and practice of gathering, processing, and delivering news and that prepares students to be professional print journalists, news editors, and news managers. They include courses in news writing and editing, reporting, photojournalism, layout and graphic design, journalism law and policy, professional standards and ethics, research methods, and journalism history and criticism.
Institutions providing this program
Marketing/Marketing Management
College or University ProgramThese programs prepare students to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. They include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Institutions providing this program
Wolfville, NS
Sydney, NS
Public Relations
College or University ProgramThese programs focus on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public and prepares students to function as public relations assistants, technicians, and managers. They include courses in public relations theory, related principles of advertising, marketing, and journalism, message/image design, image management, special event management, media relations, community relations, public affairs, and internal communications.
Institutions providing this program
Various, NS
Web Page, Digital/Multimedia, and Information Resources Design
College, Trades, or University ProgramThese programs apply HTML, XML, Javascript, graphics applications, and other authoring tools to the design, editing, and publishing (launching) of documents, images, graphics, sound, and multimedia products on the World Wide Web. They include courses in Internet theory, web page standards and policies, elements of web page design, user interfaces, vector tools, special effects, interactive and multimedia components, search engines, navigation, morphing, e-commerce tools, and emerging web technologies.
Institutions providing this program
Halifax, NS
Various, NS
Employment requirements & contacts
No regulating bodies were found under this occupation profile