Advertising, Marketing, and Public Relations Professionals
(NOC 1123)
in All Business, Finance, and AdministrationThis group includes specialists in advertising, marketing and public relations who develop and implement communication and promotion strategies and information programs, analyze advertising needs and develop appropriate advertising and marketing plans, advertise activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They work for consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents like entertainment, literary and sports agents are included in this group. Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Job Outlook
Good
Read more
Compared to: All Business, Finance, and Administration
The employment outlook over the next few years for this occupational group is “good”, which indicates the chances of a qualified individual finding work is better than average when compared to other occupations in Nova Scotia. This is a fairly large occupation in Nova Scotia so job opportunities occur fairly regularly. The number employed in this occupation is expected to grow moderately over the next few years, which will likely provide some additional opportunities for employment. With a small percent of workers being 55 years of age and older, retirements are not expected to be a major contributor to employment opportunities over the coming years. Advertising, Marketing, and Public Relations Professionals most commonly work full-time hours.
The median employment income for 55% of Advertising, Marketing, and Public Relations Professionals who worked full-time, year-round in 2015 was $51,974. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)
Hourly Pay
$16.00
Minimum$27.18
Median$46.70
MaximumAnnual Pay
$5,148
Minimum$36,755
Median$84,099
MaximumCompared to: All Business, Finance, and Administration
Hourly Pay
$14.00
Minimum$27.85
Median$38.46
MaximumAnnual Pay
$6,754
Minimum$36,515
Median$70,271
MaximumAbout the job
Nature of work
This group includes specialists in advertising, marketing and public relations who develop and implement communication and promotion strategies and information programs, analyze advertising needs and develop appropriate advertising and marketing plans, advertise activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They work for consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed.
Agents like entertainment, literary and sports agents are included in this group. Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Job duties
Specialists in advertising, marketing and public relations:
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an organization.
- Advise clients on advertising or sales promotion strategies.
- Develop and implement advertising campaigns appropriate for print or electronic media.
- Gather, research and prepare communications material for internal and external audiences.
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations.
- Carry out public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization.
- Prepare reports, briefs, bibliographies, speeches, presentations, Web sites and press releases.
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes.
- Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions.
- Maintain contact with the media.
- Arrange interviews and news conferences.
- Act as spokesperson for an organization and answer questions.
- Coordinate publicity events and promotions for internal and external audiences.
- Help prepare brochures, reports, newsletters and other material.
- Represent and act as an agent for talented individuals or individuals with specific job expertise.
- Prepare sports, literary, performance or other contracts.
Sample job titles
- advertising account executive
- assistant brand manager
- communications specialist
- event marketing specialist
- fundraiser
- information officer
- marketing coordinator
- public relations consultant
- publicist
- talent agent
Skills
You need good interpersonal skills and effective spoken and written communication skills. You should be organized and capable of analytical and logical thought. Negotiating skills and research skills are also important.
Job requirements
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Public relations practitioners may require an APR (Accredited in Public Relations) designation.
Other considerations
Many companies are contracting with outside firms to provide professional services so the number of people working on a contract basis is likely to increase. Movement to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
By the numbers
Quick look
employed in 2016
employed full-time
self employed
median age
Compared to: All Business, Finance, and Administration
employed in 2016
employed full-time
self employed
median age
Where will I likely work?
Halifax
North Shore
Annapolis Valley
Southern
Cape Breton
Compared to: All NS Occupations
Halifax
North Shore
Annapolis Valley
Cape Breton
Southern
Top Industries of Employment
Professional, scientific and technical services
Other services (except public administration)
Public administration
Educational services
Information and cultural industries
What is the age of Employment?
25-34
35-44
15-24
45-54
55-64
65+
Compared to: All Business, Finance, and Administration
45-54
55-64
35-44
25-34
65+
Top levels of education
Bachelor
$43,282 median annual incomeCollege Diploma
$33,974 median annual incomeHigh school
$13,804 median annual incomeMaster
$51,983 median annual incomeDiploma Above Bachelor
$45,071 median annual incomeCompared to: All Business, Finance, and Administration
College Diploma
$36,304 median annual incomeHigh school
$32,903 median annual incomeBachelor
$41,755 median annual incomeTrade Certification
$34,807 median annual incomeLess than high school
$23,174 median annual incomeEducation & training
Advertising
College or University ProgramThese programs focus on creating, implementing, transmitting, and evaluating commercial messages in various media intended to promote and sell products, services, and brands and prepares students to function as advertising assistants, technicians, and managers. They include courses in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
Institutions providing this program
Business Administration and Management
College, Trades, or University ProgramThese programs prepare students to plan, organize, direct, and control the functions and processes of a firm or organization. They include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.
Institutions providing this program
Lower Sackville, NS
Halifax, NS
Wolfville, NS
Sydney, NS
Truro, NS
Stellarton, NS
Port Hawkesbury, NS
Communications and Media Studies
College or University ProgramThese programs focus on the study of communications mass communication/media studies, old and new media technologies, social and political applications, and speech communication and rhetoric. They include courses in interpersonal, group, organizational, and intercultural communication, theories of communication, critical thinking, argumentation, and persuasion, written communication, print, electronic, and digital media, rhetorical tradition and criticism, media, society, and culture, consequences and effects of mass media, media social science and criticism, and quantitative and qualitative methods of inquiry.
Institutions providing this program
Sydney, NS
Digital Communication and Media
College or University ProgramThese programs focus on developing, using, and regulating new electronic communication technologies using computer applications and prepares students to function as developers and managers of digital communications media. They include courses in the principles of computers and telecommunications technologies and processes, design and development of digital communications, marketing and distribution, digital communications regulation, law, and policy, the study of human interaction with, and use of, digital media, and emerging trends and issues.
Institutions providing this program
Halifax, NS
English Professional, Technical, Business, and Scientific Writing
College or University ProgramThese programs focus on professional, technical, business, and scientific writing and that prepare students for academic positions or for professional careers as writers, editors, researchers, and related careers in business, government, non-profits, and the professions. They include courses in theories of rhetoric, writing, and digital literacy, document design, production, and management, visual rhetoric and multimedia composition, documentation development, usability testing, web writing, and publishing in print and electronic media.
Institutions providing this program
Health Communication
College or University ProgramThese programs focus on how people, individually and collectively, understand and accommodate to health and illness and the role of communication and media in shaping professional health care messages and public acceptance of these messages. They include courses in developing and using health-related and care-related messages and media, the goals and strategies of health care promotion, relationships, roles, situations, and social structures in the context of health maintenance and promotion, and applications to disease prevention, health advocacy, and communications concerning treatments.
Institutions providing this program
Humanities/Humanistic Studies
College or University ProgramThese programs focus on combined studies and research in the humanities subjects as distinguished from the social and physical sciences, emphasizing languages, literatures, art, music, philosophy and religion.
Institutions providing this program
International and Intercultural Communication
College or University ProgramThese programs focus on the specialized knowledge and skills needed for effective communication in the international community and among people of different cultures and prepares students to function at the national and international levels as journalists, public relations specialists, travel industry representatives, intercultural trainers, and/or foreign service officers. They include courses in journalism, communications, intercultural and international relations, marketing and public relations, and global communications policy.
Institutions providing this program
Journalism
College or University ProgramThese programs focus on the theory and practice of gathering, processing, and delivering news and that prepares students to be professional print journalists, news editors, and news managers. They include courses in news writing and editing, reporting, photojournalism, layout and graphic design, journalism law and policy, professional standards and ethics, research methods, and journalism history and criticism.
Institutions providing this program
Marketing/Marketing Management
College or University ProgramThese programs prepare students to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. They include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Institutions providing this program
Wolfville, NS
Sydney, NS
Public Relations
College or University ProgramThese programs focus on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public and prepares students to function as public relations assistants, technicians, and managers. They include courses in public relations theory, related principles of advertising, marketing, and journalism, message/image design, image management, special event management, media relations, community relations, public affairs, and internal communications.
Institutions providing this program
Technical and Scientific Communication
College or University ProgramThese programs focus on communicating technical and scientific knowledge to a variety of audiences through print, video, and digital media and prepares students to function as technical writers and editors, documentation developers, web designers, and usability specialists. They include courses in scientific and technical writing and editing, graphic and information design, web design, audience analysis, document usability and field testing, publications management, and applications to specific technical fields.
Institutions providing this program
Employment requirements & contacts
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