Advertising, Marketing, and Public Relations Professionals
(NOC 1123)
in All Business, Finance, and AdministrationThis group includes specialists in advertising, marketing and public relations who analyze, develop and implement communication and promotion strategies and information programs, analyze advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this group. Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Job Outlook
Good
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Compared to: All Business, Finance, and Administration
The employment outlook over the next few years for this occupational group is “good”, which indicates the chances of a qualified individual finding work is better than average when compared to other occupations in Nova Scotia. This is a fairly large occupation in Nova Scotia so job opportunities occur fairly regularly. The number employed in this occupation is expected to grow moderately over the next few years, which will likely provide some additional opportunities for employment. With a large percent of workers being 55 years of age and older, retirements are expected to be a key contributor to employment opportunities over the coming years. Advertising, Marketing, and Public Relations Professionals most commonly work full-time hours. Furthermore, the jobs are typically permanent positions.
The median employment income for 57% of Advertising, Marketing, and Public Relations Professionals who worked full-time, year-round in 2015 was $51,974. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)
Hourly Pay
$14.29
Minimum$25.64
Median$43.27
MaximumAnnual Pay
$5,148
Minimum$36,755
Median$84,099
MaximumCompared to: All Business, Finance, and Administration
Hourly Pay
$13.00
Minimum$21.03
Median$35.90
MaximumAnnual Pay
$6,754
Minimum$36,515
Median$70,271
MaximumAbout the job
Nature of work
This group includes specialists in advertising, marketing and public relations who analyze, develop and implement communication and promotion strategies and information programs, analyze advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this group. Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Job duties
Specialists in advertising, marketing and public relations perform some or all of the following duties:
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment.
- Advise clients on advertising or sales promotion strategies.
- Develop and implement advertising campaigns appropriate for print or electronic media.
- Gather, research and prepare communications material for internal and external audiences.
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations.
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization.
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases.
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes.
- Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions.
- Initiate and maintain contact with the media.
- Arrange interviews and news conferences.
- Act as spokesperson for an organization and answer written and oral inquiries.
- Coordinate special publicity events and promotions for internal and external audiences.
- Assist in the preparation of brochures, reports, newsletters and other material.
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise.
- Prepare or oversee preparation of sports, literary, performance or other contracts.
Sample job titles
- advertising account executive
- assistant brand manager
- communications specialist
- event marketing specialist
- fundraiser
- information officer
- marketing coordinator
- public relations consultant
- publicist
- talent agent
Skills
To work in this field, you need good interpersonal skills and effective oral and written communication skills. You should be organized and capable of analytical and logical thought. Negotiating skills and research skills are also important.
Job requirements
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Other considerations
Many companies are now contracting with outside firms to provide various professional services. Therefore, the number of people in these jobs who work on a contract basis is likely to increase in the future. Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
By the numbers
Quick look
employed in 2016
employed full-time
self employed
median age
Compared to: All Business, Finance, and Administration
employed in 2016
employed full-time
self employed
median age
Where will I likely work?
Halifax
North Shore
Annapolis Valley
Southern
Cape Breton
Compared to: All NS Occupations
Halifax
North Shore
Annapolis Valley
Cape Breton
Southern
Top Industries of Employment
Other Professional Services
Information, Culture & Recreation
Other Services
Public Administration
Educational Services
What is the age of Employment?
25-34
35-44
45-54
15-24
55-64
65+
Compared to: All Business, Finance, and Administration
45-54
55-64
35-44
65+
25-34
Top levels of education
Bachelor's degree
$56,393 median annual incomeCollege certificate or diploma
$52,800 median annual incomeHigh school
$60,328 median annual incomeDoctorate
N/AUniversity certificate or diploma
$20,459 median annual incomeCompared to: All Business, Finance, and Administration
College certificate or diploma
$33,837 median annual incomeHigh school
$30,074 median annual incomeBachelor's degree
$39,473 median annual incomeTrades certificate
$32,871 median annual incomeLess than high school
$23,775 median annual incomeEducation & training
Business administration and management - General
This program may be offered at the college, trades, or university level.This instructional program class includes any program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. These programs include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.
Institutions providing this program
800 Sackville Drive
Lower Sackville, NS B4E 1R8
(902) 463-6700
6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre
Halifax, NS B3L 4P1
(902) 455-3395
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
Siège Social: 1695, Route 1
Pointe-de-l'Église, NS B0W 1M0
(902) 769-2114
PO Box 5000
Antigonish, NS B2G 2W5
(902) 867-2219
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
PO Box 550, 1 Main Street
Springhill, NS B0M 1X0
(902) 597-3737
372 Pleasant Street
Yarmouth, NS B5A 2L2
(902) 742-3501
236 Belcher Street
Kentville, NS B4N 0A6
(902) 678-7341
75 High Street
Bridgewater, NS B4V 1V8
(902) 543-4608
PO Box 820, 39 Acadia Avenue
Stellarton, NS B0K 1S0
(902) 752-2002
226 Reeves Street
Port Hawkesbury, NS B9A 2A2
(902) 625-2380
PO Box 1042, 1240 Grand Lake Road
Sydney, NS B1P 6J7
(902) 563-2450
36 Arthur Street
Truro, NS B2N 1X5
(902) 893-5385
80 Mawiomi Place
Dartmouth, NS B2Y 0A5
(902) 491-1100
Unit 37, 115 Chain Lake Drive
Halifax, NS B3S 1B3
(877) 491-6774
Business administration, management and operations - Other
This program may be offered at the college, trades, or university level.This instructional program class includes any program not listed above that relates to Business Administration, Management and Operations.
Institutions providing this program
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
Communication, general
This program is typically offered at the college or university level.This instructional program class includes any program that focuses on the comprehensive study of communication, and that spans the study of mass communication/media studies, old and new media technologies, social and political applications, and speech communication and rhetoric. These programs include courses in interpersonal, group, organizational, and intercultural communication; theories of communication; critical thinking, argumentation, and persuasion; written communication; printed, electronic, and digital media; rhetorical tradition and criticism; media, society, and culture; consequences and effects of mass media; media social science and criticism; and quantitative and qualitative methods of inquiry.
Institutions providing this program
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
Digital communication and media/multimedia
This program is typically offered at the college or university level.This instructional program class includes any program that focuses on the development, use, and regulation of new electronic communication technologies using computer applications and that prepares individuals to function as developers and managers of digital communications media. These programs include courses in the principles of computers and telecommunications technologies and processes; design and development of digital communications; marketing and distribution; digital communications regulation, law, and policy; the study of human interaction with, and use of, digital media; and emerging trends and issues.
Institutions providing this program
International and intercultural communication
This program is typically offered at the college or university level.This instructional program class includes any program that focuses on the specialized knowledge and skills needed for effective communication in the international community and among people of different cultures; and that prepares individuals to function at the national and international levels as journalists, public relations specialists, travel industry representatives, intercultural trainers, and/or foreign service officers. These programs include courses in journalism, communications, intercultural and international relations, marketing and public relations, and global communications policy.
Institutions providing this program
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
Journalism - General
This program is typically offered at the college or university level.This instructional program class includes any program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers. These programs include courses in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism.
Institutions providing this program
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
6350 Coburg Road
Halifax, NS B3H 2A1
(902) 422-1271
Marketing/marketing management - General
This program is typically offered at the college or university level.This instructional program class includes any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Institutions providing this program
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
PO Box 5000
Antigonish, NS B2G 2W5
(902) 867-2219
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
PO Box 550, 1 Main Street
Springhill, NS B0M 1X0
(902) 597-3737
236 Belcher Street
Kentville, NS B4N 0A6
(902) 678-7341
75 High Street
Bridgewater, NS B4V 1V8
(902) 543-4608
PO Box 820, 39 Acadia Avenue
Stellarton, NS B0K 1S0
(902) 752-2002
PO Box 1042, 1240 Grand Lake Road
Sydney, NS B1P 6J7
(902) 563-2450
80 Mawiomi Place
Dartmouth, NS B2Y 0A5
(902) 491-1100
Public relations/image management
This program is typically offered at the college or university level.This instructional program class includes any program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. These programs include courses in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Institutions providing this program
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
80 Mawiomi Place
Dartmouth, NS B2Y 0A5
(902) 491-1100
Technical and scientific communication
This program is typically offered at the college or university level.This instructional program class includes any program that focuses on the communication of technical and scientific knowledge to a variety of audiences through print, video, and digital media; and that prepares individuals to function as technical writers and editors, documentation developers, web designers, and usability specialists. These programs include courses in scientific and technical writing and editing, graphic and information design, web design, audience analysis, document usability and field testing, publications management, and applications to specific technical fields.
Institutions providing this program
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
Tourism and travel services marketing operations
This program is typically offered at the trades/college level.This instructional program class includes any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.
Institutions providing this program
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
Employment requirements & contacts
No regulating bodies were found under this occupation profile
Contacts
Additional resources
There are no additional resources for this occupation.