Travel Counsellors

(NOC 6521)

in All Sales and Service

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets, and receive payment. They are employed in travel agencies, transportation and tourism firms, and hotel chains.

Job Outlook

Limited

Read more

  • Estimate decline employment change, 2017-2019
  • Estimate 0 openings due to growth and retirements, 2017-2019
  • Estimate High rate of unemployment in 2016

Compared to: All Sales and Service

  • Estimate Decline slightly employment change, 2017-2019
  • Estimate 5260 openings due to growth and retirements, 2017-2019
  • Estimate Moderate rate of unemployment in 2016

The employment outlook over the next few years for this occupational group is “limited”, which indicates the chances of a qualified individual finding work is below average when compared with other occupations in Nova Scotia. This is a moderate sized occupation in Nova Scotia, with employment around 550. The number employed in this occupation is expected to decline moderately over the next few years, which will likely limit the number of new opportunities available. With a large percent of workers being 55 years of age and older, retirements are expected to be a key contributor to employment opportunities over the coming years. Travel Counsellors most commonly work full-time hours. Furthermore, the jobs are typically permanent positions. With employment conditions being somewhat seasonal, periods of downtime or layoff throughout the year affect some workers. Also, a large percentage of the workforce is self-employed which should be an important consideration for those thinking about employment in the occupation.

The median employment income for 45% of Travel Counsellors who worked full-time, year-round in 2015 was $37,116. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)

Hourly Pay

$11.55

Minimum

$16.25

Median

$22.50

Maximum

Annual Pay

$2,179

Minimum

$29,087

Median

$49,455

Maximum

Compared to: All Sales and Service

Hourly Pay

$11.55

Minimum

$12.50

Median

$21.17

Maximum

Annual Pay

$2,949

Minimum

$16,629

Median

$45,086

Maximum

About the job

Nature of work

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets, and receive payment. They are employed in travel agencies, transportation and tourism firms, and hotel chains.

Job duties

Travel counsellors perform some or all of the following duties:

  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products.
  • Plan and organize vacation travel for individuals or groups.
  • Make transportation and accommodation reservations using computerized reservation and ticketing system.
  • Sell single fare tickets and package tours to clients.
  • Promote particular destinations, tour packages and other travel services.
  • Investigate new travel destinations, hotels and other facilities and attractions.
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Sample job titles

  • booking agent - travel agency
  • reservation agent - travel agency
  • reservation sales agent - travel agency
  • tourist information counsellor
  • travel agent
  • travel centre counsellor
  • travel consultant
  • travel counsellor
  • travel specialist
  • visitor information counsellor

Skills

For this type of work, you should be poised, organized, tactful, and patient. Interpersonal skills and the ability to deal comfortably with strangers are important. You should be resourceful and able to handle the unexpected. Knowledge of the travel business will be required. Good communication skills are also necessary. Knowledge of both official languages and an additional language may be required for some positions.

Job requirements

  • Completion of high school is usually required.
  • A college diploma or vocational training in travel or tourism is usually required.
  • Certification with the Canadian Institute of Travel Counsellors (CITC) may be required. This certification is granted after completion of a 60 credit requirement obtained through any combination of work experience, training and education, and successful completion of the advanced exam.

Other considerations

General economic conditions will have an impact on the level of business and pleasure travel undertaken by Nova Scotians. Therefore, employment levels may vary from year to year. Progression to managerial positions is possible with experience.

By the numbers

Quick look

445

employed in 2016

79.6%

employed full-time

12.4%

self employed

89.1%
Icons/female Created with Sketch.
10.9%
Icons/male Created with Sketch.
49

median age

Compared to: All Sales and Service

102,605

employed in 2016

59.4%

employed full-time

6.2%

self employed

60.1%
Icons/female Created with Sketch.
39.9%
Icons/male Created with Sketch.
37

median age

Where will I likely work?

60.9%

Halifax

11.8%

Annapolis Valley

11.8%

Southern

9.1%

Northern

7.3%

Cape Breton

Compared to: All NS Occupations

47.0%

Halifax

15.6%

Northern

12.9%

Annapolis Valley

12.7%

Cape Breton

11.8%

Southern

Top Industries of Employment

88.9%

Management, Admin & Other Support

4.4%

Public Administration

2.2%

Construction

2.2%

Other Professional Services

2.2%

Oil and Gas Extraction

What is the age of Employment?

36.1%

45-54

19.7%

25-34

18.0%

55-64

18.0%

35-44

4.9%

15-24

3.3%

65+

Compared to: All Sales and Service

35.7%

25-34

28.6%

35-44

21.4%

55-64

Top levels of education

48.6%

College certificate or diploma

$28,110 median annual income
18.7%

Bachelor's degree

$26,280 median annual income
16.8%

High school

$22,327 median annual income
7.5%

Less than high school

$18,781 median annual income
6.5%

Trades certificate

$27,558 median annual income

Compared to: All Sales and Service

40.4%

High school

$12,982 median annual income
19.9%

College certificate or diploma

$19,514 median annual income
18.8%

Less than high school

$9,486 median annual income
10.0%

Bachelor's degree

$20,807 median annual income
8.0%

Trades certificate

$18,797 median annual income

Education & training

Adult high school/secondary diploma programs

This program is typically offered at the high school level.

The Nova Scotia School for Adult Learning (NSSAL) administers, coordinates, and supports the development and delivery of adult education programs through learning partners in Nova Scotia. Our learning partners include the Nova Scotia Community College, Adult High Schools, Université Sainte-Anne, and community-based learning organizations that offer tuition-free programming across the province. NSSAL offers clear, accessible pathways from adult basic education to a high school credential or GED, empowering Nova Scotians to achieve their learning and employment goals.

Institutions providing this program

Universite Sainte-Anne

Siège Social: 1695, Route 1

Pointe-de-l'Église, NS B0W 1M0

(902) 769-2114

Nova Scotia Community College - Adult Learning

PO Box 220

Halifax, NS B3J 2M4

(866) 679-6722

Adult High Schools

Various, NS

Community Learning Organizations

Various, NS

Tourism and travel services management

This program is typically offered at the college or university level.

This instructional program class includes any program that prepares individuals to manage travel-related enterprises and related convention and/or tour services. These programs include courses in travel agency management, tour arranging and planning, convention and event planning, travel industry operations and procedures, tourism marketing and promotion strategies, travel counselling, travel industry law, international and domestic operations, and travel and tourism policy.

Institutions providing this program

Eastern College - Halifax

6940 Mumford Road, Suite 111

Halifax, NS B3L 0B7

(902) 423-3933

Success College

800 Sackville Drive

Lower Sackville, NS B4E 1R8

(902) 865-8283

Nova Scotia Community College - Akerley Campus

21 Woodlawn Road

Dartmouth, NS B2W 2R7

(902) 491-4900

Nova Scotia Community College - Kingstec Campus

236 Belcher Street

Kentville, NS B4N 0A6

(902) 678-7341

Employment requirements & contacts

No regulating bodies were found under this occupation profile

Contacts

Nova Scotia Tourism Talent
2089 Maitland Street
Halifax, NS B3K 2Z8
Tel: (800) 948-4267
Fax: (902) 422-0184
Nova Scotia Tourism Human Resource Sector Council
2089 Maitland Street
Halifax, NS B3K 2Z8
Tel: (902) 422-5853
Fax: (902) 422-0184

Additional resources

There are no additional resources for this occupation.

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