Business Development Officers and Marketing Researchers and Consultants

(NOC 4163)

in All Education, Law, Government, Social and Community Services

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. For example, economic development officers design and administer programs to encourage and support the development of new industries in rural areas. Tourism industry consultants research and recommend marketing strategies to attract more tourists to an area. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

Job Outlook

Average

Read more

  • Estimate Weak growth employment change, 2017-2019
  • Estimate 45 openings due to growth and retirements, 2017-2019
  • Estimate Moderate rate of unemployment in 2016

Compared to: All Education, Law, Government, Social and Community Services

  • Estimate Moderate growth employment change, 2017-2019
  • Estimate 4880 openings due to growth and retirements, 2017-2019
  • Estimate Low rate of unemployment in 2016

The employment outlook over the next few years for this occupational group is “average”, which indicates the chances of a qualified individual finding work is comparable to the average for all occupations in Nova Scotia. This is a fairly large occupation in Nova Scotia so job opportunities occur fairly regularly. The number employed in this occupation is expected to grow slightly over the next few years, which should provide some additional opportunities for employment. With a large percent of workers being 55 years of age and older, retirements are expected to be a key contributor to employment opportunities over the coming years. Business Development Officers and Marketing Researchers and Consultants most commonly work full-time hours. Furthermore, the jobs are typically permanent positions.

The median employment income for 65% of Business Development Officers and Marketing Researchers and Consultants who worked full-time, year-round in 2015 was $60,235. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)

Hourly Pay

$24.00

Minimum

$36.69

Median

$54.95

Maximum

Annual Pay

$5,136

Minimum

$50,929

Median

$100,093

Maximum

Compared to: All Education, Law, Government, Social and Community Services

Hourly Pay

$14.00

Minimum

$26.88

Median

$46.15

Maximum

Annual Pay

$5,616

Minimum

$44,335

Median

$92,599

Maximum

About the job

Nature of work

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. For example, economic development officers design and administer programs to encourage and support the development of new industries in rural areas. Tourism industry consultants research and recommend marketing strategies to attract more tourists to an area. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

Job duties

Business development officers and marketing researchers and consultants perform some or all of the following duties:

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas.
  • Design market research questionnaires.
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends.
  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies.
  • Assess business opportunities and develop strategies to attract venture capital.
  • Respond to enquiries from members of the business community and general public concerning development opportunities.
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval.
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers.
  • Evaluate customer service and store environments.
  • Conduct comparative research on marketing strategies for industrial and commercial products.
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles.
  • Plan and develop E-commerce strategies.
  • Provide consultation on planning and starting of new businesses.

Sample job titles

  • advertising analyst
  • business development officer
  • economic development consultant
  • economic development officer
  • marketing consultant
  • marketing researcher
  • regional development officer
  • small business counsellor
  • tourism development officer

Skills

To work in these fields, you should be organized, resourceful, and able to co-operate with others in a team. You must be able to communicate clearly, both orally and in writing. You will need an interest in research and familiarity with computers. Advanced computer and technical skills for data manipulation and statistical analysis may be required in some positions.

Job requirements

  • A bachelor's degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.

Other considerations

Progression to managerial positions is possible with experience.

By the numbers

Quick look

1,105

employed in 2016

89.9%

employed full-time

17.6%

self employed

45.5%
Icons/female Created with Sketch.
54.5%
Icons/male Created with Sketch.
43.3

median age

Compared to: All Education, Law, Government, Social and Community Services

55,420

employed in 2016

79.3%

employed full-time

6.5%

self employed

64.0%
Icons/female Created with Sketch.
36%
Icons/male Created with Sketch.
43.5

median age

Where will I likely work?

66.4%

Halifax

10.3%

Annapolis Valley

9.5%

Northern

7.1%

Southern

7.1%

Cape Breton

Compared to: All NS Occupations

47.0%

Halifax

15.6%

Northern

12.9%

Annapolis Valley

12.7%

Cape Breton

11.8%

Southern

Top Industries of Employment

24.0%

Other Professional Services

13.1%

Finance, Insurance, Real Estate & Leasing

10.9%

Public Administration

8.6%

Information, Culture & Recreation

6.8%

Retail Trade

What is the age of Employment?

24.0%

25-34

23.1%

35-44

17.3%

45-54

14.4%

55-64

10.6%

15-24

7.7%

65+

Compared to: All Education, Law, Government, Social and Community Services

36.6%

35-44

29.3%

45-54

24.4%

55-64

4.9%

25-34

4.9%

65+

Top levels of education

42.2%

Bachelor's degree

$50,279 median annual income
23.0%

College certificate or diploma

N/A
17.4%

High school

N/A
11.3%

Doctorate

N/A
3.5%

Trades certificate

N/A

Compared to: All Education, Law, Government, Social and Community Services

29.2%

Bachelor's degree

$43,533 median annual income
21.5%

College certificate or diploma

$28,183 median annual income
17.2%

Master's degree

$35,978 median annual income
14.3%

High school

$25,801 median annual income
4.6%

Doctorate

$60,991 median annual income

Education & training

Applied economics

This program is typically offered at the college or university level.

This instructional program class comprises any program that focuses on the application of economic principles and analytical techniques to the study of particular industries, activities, or the exploitation of particular resources. These programs include courses in economic theory; microeconomic analysis and modelling of specific industries and commodities; the economic consequences of resource allocation decisions; regulatory and consumer factors; and the technical aspects of specific subjects as they relate to economic analysis.

Institutions providing this program

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Business administration and management - General

This program may be offered at the college, trades, or university level.

This instructional program class comprises any program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. These programs include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.

Institutions providing this program

Maritime Business College - Dartmouth

45 Ochterloney Street, Suite 100

Dartmouth, NS B2Y 2N6

(902) 463-6700

Eastern College - Halifax

6940 Mumford Road, Suite 111

Halifax, NS B3L 0B7

(902) 423-3933

Success College

800 Sackville Drive

Lower Sackville, NS B4E 1R8

(902) 865-8283

Academy of Learning - Halifax

6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre

Halifax, NS B3L 4P1

(902) 455-3395

Acadia University

15 University Avenue

Wolfville, NS B4P 2R6

(902) 542-2201

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

Universite Sainte-Anne

Siège Social: 1695, Route 1

Pointe-de-l'Église, NS B0W 1M0

(902) 769-2114

St. Francis Xavier University

PO Box 5000

Antigonish, NS B2G 2W5

(902) 867-2219

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Nova Scotia Community College - Cumberland Campus

PO Box 550, 1 Main Street

Springhill, NS B0M 1X0

(902) 597-3737

Nova Scotia Community College - Burridge Campus

372 Pleasant Street

Yarmouth, NS B5A 2L2

(902) 742-3501

Nova Scotia Community College - Kingstec Campus

236 Belcher Street

Kentville, NS B4N 0A6

(902) 678-7341

Nova Scotia Community College - Lunenburg Campus

75 High Street

Bridgewater, NS B4V 1V8

(902) 543-4608

Nova Scotia Community College - Pictou Campus & School of Fisheries

PO Box 820, 39 Acadia Avenue

Stellarton, NS B0K 1S0

(902) 752-2002

Nova Scotia Community College - Strait Area Campus & Nautical Institute

226 Reeves Street

Port Hawkesbury, NS B9A 2A2

(902) 625-2380

Nova Scotia Community College - Marconi Campus

PO Box 1042, 1240 Grand Lake Road

Sydney, NS B1P 6J7

(902) 563-2450

Nova Scotia Community College - Truro Campus

36 Arthur Street

Truro, NS B2N 1X5

(902) 893-5385

Nova Scotia Community College - Waterfront Campus & Aviation Institute

80 Mawiomi Place

Dartmouth, NS B2Y 0A5

(902) 491-1100

Nova Scotia Community College - Online Learning

Unit 37, 115 Chain Lake Drive

Halifax, NS B3S 1B3

(877) 491-6774

Business administration, management and operations - Other

This program may be offered at the college, trades, or university level.

This instructional program class comprises any program not listed above that relates to Business Administration, Management and Operations.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Business/commerce - General

This program may be offered at the college, trades, or university level.

This instructional program class comprises any program that focuses on the general study of business, including the processes of interchanging goods and services (buying, selling and producing), business organization, and accounting as used in profit-making and non-profit public and private institutions and agencies. The program prepares individuals to apply business principles and techniques in various occupational settings.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

University of King's College

6350 Coburg Road

Halifax, NS B3H 2A1

(902) 422-1271

Universite Sainte-Anne

Siège Social: 1695, Route 1

Pointe-de-l'Église, NS B0W 1M0

(902) 769-2114

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Computer and information sciences and support services - General/other

This program may be offered at the college, trades, or university level.

This instructional program class comprises any program not listed above that relates to Computer and Information Sciences and Support Services, General.

Institutions providing this program

Academy of Learning - Halifax

6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre

Halifax, NS B3L 4P1

(902) 455-3395

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Development economics and international development

This program is typically offered at the college or university level.

This instructional program class comprises any program that focuses on the systematic study of the economic development process and its application to the problems of specific countries and regions. These programs include courses in economic development theory, industrialization, land reform, infrastructural development, investment policy, the role of governments and business in development, international development organizations, and the study of social, health, and environmental influences on economic development.

Institutions providing this program

Acadia University

15 University Avenue

Wolfville, NS B4P 2R6

(902) 542-2201

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

University of King's College

6350 Coburg Road

Halifax, NS B3H 2A1

(902) 422-1271

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Economics - General

This program is typically offered at the college or university level.

This instructional program class comprises any general program that focuses on the systematic study of the production, conservation and allocation of resources in conditions of scarcity, together with the organizational frameworks related to these processes. These programs include courses in economic theory, microeconomics and macroeconomics, comparative economic systems, money and banking systems, international economics, quantitative analytical methods, and applications to specific industries and public policy issues.

Institutions providing this program

Acadia University

15 University Avenue

Wolfville, NS B4P 2R6

(902) 542-2201

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

University of King's College

6350 Coburg Road

Halifax, NS B3H 2A1

(902) 422-1271

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

St. Francis Xavier University

PO Box 5000

Antigonish, NS B2G 2W5

(902) 867-2219

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

International business/trade/commerce

This program is typically offered at the college or university level.

This instructional program class comprises any program that prepares individuals to manage international businesses and/or business operations. These programs include courses in the principles and processes of export sales, trade controls, foreign operations and related problems, monetary issues, international business policy, and applications to doing business in specific countries and markets.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Universite Sainte-Anne

Siège Social: 1695, Route 1

Pointe-de-l'Église, NS B0W 1M0

(902) 769-2114

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Nova Scotia Community College - Truro Campus

36 Arthur Street

Truro, NS B2N 1X5

(902) 893-5385

Marketing/marketing management - General

This program is typically offered at the college or university level.

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Institutions providing this program

Acadia University

15 University Avenue

Wolfville, NS B4P 2R6

(902) 542-2201

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

St. Francis Xavier University

PO Box 5000

Antigonish, NS B2G 2W5

(902) 867-2219

Saint Mary's University

923 Robie Street

Halifax, NS B3H 3C3

(902) 420-5400

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Nova Scotia Community College - Cumberland Campus

PO Box 550, 1 Main Street

Springhill, NS B0M 1X0

(902) 597-3737

Nova Scotia Community College - Kingstec Campus

236 Belcher Street

Kentville, NS B4N 0A6

(902) 678-7341

Nova Scotia Community College - Lunenburg Campus

75 High Street

Bridgewater, NS B4V 1V8

(902) 543-4608

Nova Scotia Community College - Pictou Campus & School of Fisheries

PO Box 820, 39 Acadia Avenue

Stellarton, NS B0K 1S0

(902) 752-2002

Nova Scotia Community College - Marconi Campus

PO Box 1042, 1240 Grand Lake Road

Sydney, NS B1P 6J7

(902) 563-2450

Nova Scotia Community College - Waterfront Campus & Aviation Institute

80 Mawiomi Place

Dartmouth, NS B2Y 0A5

(902) 491-1100

Public administration

This program may be offered at the college, trades, or university level.

This instructional program class comprises any program that prepares individuals to serve as managers in the executive arm of government; and that focuses on the systematic study of executive organization and management. These programs include courses in the roles, development, and principles of public administration; the management of public policy; executive-legislative relations; public budgetary processes and financial management; administrative law; public personnel management; professional ethics; and research methods.

Institutions providing this program

Dalhousie University

Office of the Registrar

Halifax, NS B3H 4R2

(902) 494-2450

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Public policy analysis

This program is typically offered at the university level.

This instructional program class comprises any program that focuses on the systematic analysis of public policy issues and decision processes. These programs include courses in the role of economic and political factors in public decision making and policy formulation; microeconomic analysis of policy issues; resource allocation and decision modelling; cost/benefit analysis; statistical methods; and applications to specific public policy topics.

Institutions providing this program

Mount Saint Vincent University

166 Bedford Highway

Halifax, NS B3M 2J6

(902) 457-6117

Tourism and travel services marketing operations

This program is typically offered at the trades/college level.

This instructional program class comprises any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.

Institutions providing this program

Cape Breton University

PO Box 5300 1250 Grand Lake Road

Sydney, NS B1P 6L2

(888) 959-9995

Employment requirements & contacts

No regulating bodies were found under this occupation profile

Contacts

Atlantic Provinces Economic Council
5121 Sackville Street, Suite 500
Halifax, NS B3J 1K1
Tel: (902) 422-6516
Fax: (902) 429-6803
Public Service Commission of Canada - Atlantic
1505 Barrington Street, Suite 1525, Maritime Centre
Halifax, NS B3J 3Y6
Tel: (877) 998-7979
Fax: (888) 457-5333
Institute of Public Administration of Canada
1075 Bay Street, Suite 401
Toronto, ON M5S 2B1
Tel: (416) 924-8787
Fax: (416) 924-4992
Economic Developers Association of Canada
7 Innovation Drive, Suite 200
Hamilton, ON L9H 7H9
Tel: (905) 689-8771
Fax: (905) 689-5925
Travel and Tourism Research Association - Canada Chapter
Suite 600, 116 Lisgar Street
Ottawa, ON K2P 0C2
Tel: (613) 238-6378
Marketing Research and Intelligence Association
21 St. Clair Avenue East, Suite 1102
Toronto, ON M4T 1L9
Tel: (888) 602-6742
Fax: (416) 644-9793
Tourism Industry Association of Nova Scotia
2089 Maitland Street
Halifax, NS B3K 2Z8
Tel: (800) 948-4267
Fax: (902) 422-0184

Additional resources

There are no additional resources for this occupation.

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